Case Studies/Tortured Writers
Books · Writer and creator

Lifting the lid on the writer's life.

Sara Naidine Cox wanted to talk about the realities of writing with honesty and humour. We helped her launch a show that went straight into the Books chart.

The Tortured Writers Podcast artwork
Chart position
#6

Debut in Books on Apple Podcasts

Engagement
90%

Engagement rate

The challenge

Writing advice is polished. Writing isn't.

Sara wanted more honesty than polished writing advice: the real highs, lows and habits of writers, with humour.

How we built it
01

Shape it

Craft advice, author interviews and listener questions.

02

Make it look the part

Ink, paper and typewriter artwork, with a playful sound.

03

Launch it properly

Bestselling authors as guests, and a strategic launch push.

Have a listen

Hear the work.

Honest conversations about the highs, lows and habits of writing.

Debut Writers Top Tips with Will Dean

Crime novelist Will Dean on his routine and writing in silence, plus listener questions.

EP 133:41

Down The Rabbit Hole with Sophie Hannah

Poet and novelist Sophie Hannah on why we procrastinate, plus listener questions.

EP 234:50
Start a conversation

Let's make a podcast
worth listening to.

Starting with an idea, or looking for a better way to produce an existing show? Let's talk about how we can help.