Strengthening Bonds with Furry Friends

Vision

Robin James, founder of Master Dog London, sought Master Dog as a podcast that redefined dog training. He envisioned a show that inspires owners with simple, jargon-free techniques. It aims to spark joy and confidence in pets through intuitive enrichment.

The challenge was to deliver bite-sized episodes bursting with practical tips, amplifying his training business while making dog parenting a delightful, accessible journey for everyone.

Brand

Master Dog needed an identity as lively and clear as its episodes. We designed a striking visual style: a dog silhouette bursting with watercolor geometric shapes in soft pinks, blues, and yellows, paired with the tagline "Train–Behave–Enrich" to reflect its core mission.

Custom music and sound design added a playful yet polished tone, mirroring Robin’s warm expertise. This vibrant, cohesive look made Master Dog instantly recognisable, establishing it as a joyful, trusted guide in dog training.

Production

Master Dog distills Robin’s expertise into sharp, under-five-minute episodes. We built a sleek recording setup to capture his warmth and precision, delivering audio that’s crisp, intimate, and engaging.

Post-production honed brevity and impact, mapping clear, step-by-step instructions for owners to try at home. Each episode ensures practical, dog-ready takeaways that are simple to apply.

Marketing

A great podcast thrives on its audience. We launched a social media blitz with captivating reels, insightful articles, and targeted email campaigns, bringing Master Dog to dog lovers worldwide.

Short videos and audiograms lit up Instagram and TikTok, sparking shares and follows. Strategic emails welcomed new listeners, transforming them into devoted fans and fueling Robin’s business growth.

Result

From a bold vision to a vibrant platform, Master Dog has emerged as a must-have for dog owners. Its bite-sized episodes share training tips that forge stronger, happier bonds with pets.

Reaching a global mix of new and seasoned owners, it powers Robin’s business while reshaping lives. Master Dog doesn’t just teach: it inspires joy, one wagging tail at a time.

Listen

Episodes of Master Dog can be streamed on Apple Podcasts, and Spotify.