Politics · Think tank

Keeping up when the world won't wait.

The European Council on Foreign Relations brought us in for speed on breaking news. Now they trust us with more of the show.

250K+listeners

Mark Leonard's World in 30 Minutes podcast cover art
Client
ECFR
Services
ProductionGrowth
Format
AudioRemote
Release
Weekly
The challenge

News breaks fast. Analysis that lands faster.

ECFR came to us with the show already running. They needed emergency episodes on war and breaking news, made as a priority and turned around fast.

How we built it

Speed first. Then more of the show.

01

Brought in for speed

Emergency episodes on war and breaking news, out within 60 minutes.

02

Trusted with more

Now the weekly Friday episodes too.

03

Room for something new

Mini special series alongside the show, like The Neighbourhood.

What it needed

Three things the show needed.

Speed

Out within 60 minutes of the news.

Continuity

The style listeners already know.

Expertise

Analysis from people who know.

Results

What it delivered.

250,000+

Listeners

60 min

Emergency episode turnaround

Have a listen
Emergency episode · 30:37

Trump’s 28-point plan for Ukraine

Recorded and released the same day: what the leaked US-Russia plan means for Ukraine.

0:0030:37
21:33

Europe, Trump and the war in Iran

Live from Sofia, five ECFR experts on why Europe is divided over the war in Iran.

0:0021:33

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