Inside the world of writing
Overview
Editor and writer Sara Naidine Cox launched The Tortured Writers Podcast to explore the realities of writing with honesty and humour. The show blends craft advice, author interviews, and listener questions to support writers at every stage of their journey.
We helped shape the show's identity and production to create a format that feels engaging, entertaining, and informative.
Brand
The visual identity draws on classic literary aesthetics, with artwork inspired by ink, paper, and typewriter typography. This style reflects the craft of writing while helping the show stand out in the publishing and writing category.
The audio branding was designed to feel playful and welcoming, setting the tone for lively conversations with authors.
Production
Episodes feature bestselling authors, publishing professionals, and practical writing discussions. We ensured each episode was structured, edited, and produced to maintain pace and clarity.
The result is a polished listening experience that balances insight, humour, and storytelling.
Growth
By combining practical craft advice with high-profile author conversations, the show built rapid momentum within the literary community.
Strategic scheduling and a clear promotional push helped the podcast stand out in a crowded category.
Outcome
The Tortured Writers Podcast debuted at #6 in the Books category on Apple Podcasts and sustains a 90% engagement rate.
It continues to serve as a vital, highly active resource for the writing community.
Listen
Available on Apple Podcasts and Spotify.
