Vision

When AestheticSource set out to launch Conversations in Aesthetics, their goal was to create a platform that would bring together leading voices in the world of aesthetic medicine. The podcast needed to explore the challenges, opportunities, and trends shaping the industry while offering insights from experts in the field.

Our challenge was to bring this vision to life through a high-quality podcast that would resonate with professionals in the aesthetic space, from clinic owners to medical practitioners. It had to strike the perfect balance between authoritative insight, practical advice, and candid conversations, positioning AestheticSource as a trusted thought leader in the industry.

Brand

For Conversations in Aesthetics, we developed a minimalist visual identity that aligns with AestheticSource’s established brand, keeping the design simple and refined. The artwork was carefully tailored to fit seamlessly with the company’s existing aesthetic, using a consistent colour palette to maintain brand continuity while giving the podcast its own distinct identity.

The audio branding followed the same approach, focusing on clarity and professionalism while creating a welcoming and engaging atmosphere. The sound design is clean and precise, ensuring that every conversation feels crisp and authoritative, reflecting AestheticSource’s commitment to excellence in the industry.

Production

Conversations in Aesthetics is recorded in-person at carefully selected clinics across the UK, capturing the authentic, real-world environment where aesthetic professionals work. We use a portable setup to record on-site, ensuring high production quality while immersing listeners in the distinctive atmosphere of each clinic.

The choice of clinic locations is deliberate, each one chosen to reflect the diverse approaches and unique design aesthetics within the industry. By recording in these settings, we bring the expertise of aesthetic professionals to life, providing a genuine feel of their practice and environment.

Each episode features expert guests who share valuable insights into various aspects of the aesthetics industry, from effective skin health practices to the latest trends in aesthetic medicine. Topics covered include education in aesthetic practices, marketing strategies for entrepreneurs, and the keys to thriving in a competitive market. The format encourages engaging, thought-provoking conversations that provide both practical advice and fresh perspectives on the dynamic world of aesthetics.

Marketing

To extend the reach and impact of Conversations in Aesthetics, we created a range of engaging content for social media, including audiograms, reels, and shorts, ensuring each episode reaches a wider audience. Additionally, each episode is repurposed into standalone blog post, providing a written version for those who prefer reading. This not only increases accessibility but also enhances SEO, helping AestheticSource further establish its thought leadership in the aesthetics industry.

By repurposing each episode across multiple platforms, we ensure that the insights shared reach as many professionals as possible in the most effective formats.

Result

Since its launch, Conversations in Aesthetics has become an essential resource for professionals in the aesthetics industry, helping AestheticSource solidify its reputation as a leader in the field. The podcast has built a loyal audience of clinic owners, practitioners, and industry experts who turn to it for the latest insights and trends.

As the show continues to grow, it remains a platform for educating and raising awareness about the dynamic world of aesthetic medicine. Conversations in Aesthetics has not only supported AestheticSource’s position as a thought leader, but it has also helped expand their reach and influence within the industry.

Listen

New episodes of Conversations in Aesthetics are released monthly and can be streamed on Apple Podcasts and Spotify.