Vision

When Rolake Ojo set out to launch Brand New Dr, she wanted to create a podcast that would inspire professionals in healthcare to embrace their unique career paths and advocate for human-centered design. The podcast needed to offer refreshing insights, practical advice, and thought-provoking discussions that would empower clinicians to explore creativity within the healthcare sector.

Our challenge was to bring this vision to life by crafting a podcast that balanced empathy with expert insight while maintaining a natural, human connection. The aim was to create an accessible, high-quality resource for those seeking new perspectives on healthcare, design, and professional growth.

Brand

The audio branding for Brand New Dr was deliberately crafted to reflect the podcast’s calm, contemplative nature. The tone is slow, delicate, and paced, allowing listeners the space to pause, think, and reflect on the ideas being shared. With raw, honest conversations, the show’s audio is natural yet polished, striking a balance between authenticity and high-quality production.

This careful approach to audio design ensures that every episode feels personal, inviting listeners into intimate, insightful conversations about the future of healthcare, career transitions, and the importance of creativity in medicine. The pace encourages deep listening, ensuring the audience can absorb and connect with the content fully.

Production

Brand New Dr is primarily recorded virtually, utilising high-quality audio and video recording platforms to connect with guests and experts from across the globe. This ensures that every conversation—whether it’s a reflection on career paths or a deep dive into human-centered design—is captured with clarity, ensuring a seamless experience for the listener.

While most episodes are virtual, Rolake also attends conferences and events to capture live discussions, bringing fresh perspectives and on-the-ground insights to the podcast. This blend of virtual and live recordings adds a dynamic element to the show, providing diverse formats while maintaining consistency in production quality.

Each episode features thought-provoking discussions on topics such as career transitions, leadership in healthcare, and the evolving role of design in patient care. These conversations provide practical advice and inspiration for professionals seeking to carve their own path in the industry, while also advocating for the human element of healthcare.

Result

Since its launch, Brand New Dr has built a loyal audience of healthcare professionals, designers, and industry leaders eager to explore new ideas around career development and human-centered healthcare. Through candid, insightful conversations, the podcast has helped shape Rolake Ojo’s reputation as a pioneering advocate for creativity and human connection within the healthcare sector.

As the podcast continues to grow, it remains a valuable platform for reshaping healthcare, encouraging professionals to think creatively and embrace the intersection of medicine and design.

Listen

Brand New Dr can be streamed on Apple Podcasts and Spotify.