Building a podcast-led community
Overview
Kate Rowe-Ham created Owning Your Menopause to extend her work beyond coaching, books and fitness programmes. The goal was to open up honest conversations and give women clear, practical guidance through midlife.
The opportunity was to shape a podcast that felt credible, supportive and grounded in real experience. Something listeners could return to regularly and trust.
Brand
The podcast needed to reflect Kate’s tone — clear, calm and empowering.
We developed a sound and visual identity that felt professional but approachable. Nothing over-produced. Nothing distracting. Just a clean, confident foundation that let the conversations lead.
Each element reinforced the show as a trusted extension of Kate’s wider platform.
Production
Episodes centre on honest conversations with women sharing their experiences, alongside expert insight from specialists in health, fitness and wellbeing.
We ensured every episode was recorded, edited and structured to feel focused and easy to follow. Clean audio, considered pacing and consistent quality created a listening experience people could rely on.
The podcast became a natural extension of Kate’s voice.
Growth
Short-form clips extended each episode beyond the podcast platforms, reaching audiences across Instagram and LinkedIn.
These moments helped new listeners discover the show while strengthening engagement with Kate’s existing audience. Each release reinforced the podcast’s position as a trusted source in the space.
Outcome
Owning Your Menopause has grown into a recognised platform supporting women through midlife.
With 27,000+ listeners and a steadily growing audience, it continues to provide practical guidance, honest conversation, and real reassurance for women navigating menopause.
Listen
Available on Apple Podcasts and Spotify.
