Vision

Kate Rowe-Ham, a menopause fitness coach, bestselling author, and founder of the Owning Your Menopause app, launched the Owning Your Menopause podcast to extend her brand’s mission.

The goal? To create meaningful conversations, provide expert insights, and empower women to navigate menopause with confidence. The challenge was clear: transform this vision into a high-quality, engaging podcast that offers real value while reinforcing the brand’s authority in the space.

Brand

Menopause is a pivotal life stage, and Owning Your Menopause needed to reflect the brand’s core message—support, empowerment, and transformation.

A strong visual identity, professional audio branding, and a warm yet informative tone made the podcast both inviting and credible. Every element, from sound design to episode structure, aligned with the brand’s mission of helping women feel fitter, calmer, and stronger in midlife.

Production

Each episode features real conversations with women sharing their personal menopause experiences—both the struggles and triumphs—alongside expert guests who provide practical advice.

With a focus on high-quality audio, well-structured interviews, and polished editing, the podcast delivers insightful, actionable content in an accessible format. Video content for YouTube and LinkedIn further extends the reach, ensuring Owning Your Menopause is a valuable resource for listeners across different platforms.

Marketing

To expand the podcast’s reach, a multi-platform marketing strategy was implemented.

Social media reels, audiograms, and shareable articles increased engagement on Instagram, TikTok, and LinkedIn. Every marketing effort reinforced the brand’s community-driven approach, encouraging discussions and deeper engagement.

Result

With an average of 2,000 listeners per month, Owning Your Menopause has become a key asset in Kate Rowe-Ham’s brand ecosystem.

More than just a podcast, it’s a movement—creating conversations, providing expert insights, and helping women feel empowered through menopause and beyond. The growing audience and strong community presence demonstrate its impact, positioning Owning Your Menopause as an essential resource for midlife health, fitness, and wellbeing.

Listen

New episodes of Owning Your Menopause are released every other Monday and can be streamed on Apple Podcasts and Spotify.