Vision

Jess Collins, also known as The Feral Writer, is a soulful marketer, writer, and founder of Empress—a membership community designed for authentic marketing.

With the launch of the M Path podcast, Jess aimed to carve out a space for deeper conversations around meaningful marketing, courageous content, and storytelling from the heart. This podcast challenges the fast-paced, high-growth marketing norms, offering an alternative path—one that is slower, more mindful, and more authentic.

The challenge? To transform this ethos into a beautifully produced, resonant podcast that nurtures a loyal, engaged audience while seamlessly integrating with her wider brand and business ecosystem.

Brand

At its core, M Path needed to embody the essence of Jess’ work—raw, real, and soulful.

From sound design to visual identity, every element of the podcast reflects this intention, creating a warm, inviting space for listeners. Soft, organic tones in the audio branding and gentle, conversational pacing ensure that each episode feels intimate and immersive. The artwork, messaging, and overall aesthetic align with Jess’ signature storytelling approach, reinforcing the themes of trust, vulnerability, and authenticity.

Production

Each episode of M Path is carefully curated to offer thought-provoking discussions that challenge conventional marketing wisdom.

Jess shares insights from her own journey while featuring guest experts and fellow soulful creatives who resonate with her ethos. The production quality balances professionalism with an organic, unfiltered feel—ensuring high-quality sound without losing the raw, real energy that makes the show so compelling.

The storytelling-driven format makes each episode feel like a deeply personal conversation, inviting listeners into Jess’ world.

Result

With a steadily growing listener base and a deeply engaged community, M Path has become more than just a podcast—it’s a movement for empaths and soulful creatives looking to rewrite the marketing rulebook. By offering meaningful content that aligns with Jess’ brand and values, the podcast has strengthened her position as a thought leader in the space while driving increased awareness and interest in Empress.

M Path is not just another marketing podcast—it’s a sanctuary for those seeking a different way. A softer, more intentional path to success.

Listen

New episodes of M Path are released every Thursday and can be streamed on Apple Podcasts and Spotify.