Championing soulful marketing
Overview
Jess Collins, known as The Feral Writer, created M Path to challenge the traditional world of marketing. Rather than chasing high-growth tactics and hustle culture, the show explores a slower, more authentic approach to building creative businesses.
We helped shape the show's identity and structure to support this distinctive voice.
Brand
The visual identity reflects the themes of authenticity, creativity, and reflection at the heart of the show. We developed artwork designed to feel thoughtful and distinctive within the marketing and entrepreneurship space.
Alongside this, we created audio branding that sets a calm, inviting tone for each episode.
Production
Episodes blend personal storytelling with reflections on marketing, creativity, and entrepreneurship. Our role was to ensure each conversation translated into a clear, engaging listening experience.
Clean editing and consistent production keep the focus on ideas while preserving Jess's authentic voice.
Growth
Strategic distribution and consistent publishing helped the show expand steadily across the UK.
By focusing on a clear, distinct voice, we helped the podcast build a highly engaged, loyal audience.
Outcome
M Path has grown to reach 12,000+ listeners across the UK with an exceptional 98% engagement rate.
The show continues to serve as a trusted resource for professionals navigating a more empathetic approach to marketing.
Listen
Available on Apple Podcasts and Spotify.
