Vision

When Capital Futures set out to launch SheSaaS Unplugged, the aim was clear: to shine a spotlight on the exceptional female leaders making their mark in the SaaS industry. The podcast needed to give these trailblazers a platform to share their stories, insights, and strategies for success, while inspiring the next generation of women in business.

Our challenge was to create a podcast that blended bold, empowering storytelling with authoritative content, capturing the ambition and resilience of women leading in a traditionally male-dominated sector.

Brand

For SheSaaS Unplugged, we developed a striking visual identity that truly embodies the essence of the show. With a focus on empowering women, the design combines sharp, modern aesthetics with a vibrant colour palette, creating a bold, powerful presence. The visual identity speaks to strength, ambition, and leadership, reflecting the core message of the podcast – women can, and are, leading the way in SaaS.

The audio branding followed suit, with powerful, uplifting music designed to match the show’s energy and ambition. The music builds, setting the tone for each conversation, and reinforcing the message that women leaders are at the forefront of change. The sound design emphasises clarity, confidence, and authority, making SheSaaS Unplugged a compelling, must-listen resource.

Production

SheSaaS Unplugged features insightful, in-depth interviews with female CEOs, founders, and leaders from across the SaaS landscape. These conversations cover everything from career-defining moments to the hurdles faced by women at the top of the tech world.

With a dynamic, yet structured format, each episode is crafted to ensure a rich, engaging experience for listeners—whether they’re aspiring leaders, seasoned professionals, or anyone interested in the evolving role of women in the tech industry.

Christine Maslin, the host, brings her own deep understanding of the sector, guiding discussions that are as thought-provoking as they are empowering. Through these conversations, the podcast fosters a sense of community among listeners, encouraging a broader dialogue around gender, leadership, and innovation within the SaaS space.

Result

Since its launch, SheSaaS Unplugged has become a go-to resource for anyone seeking to learn from the best in the industry. The podcast has garnered a loyal following of female professionals, business leaders, and aspiring entrepreneurs, all eager to hear the stories of these trailblazing CEOs.

Through the show, Capital Futures has reinforced its reputation as a forward-thinking, client-focused firm that values leadership, expertise, and gender equality in the SaaS world.

As the podcast continues to grow, it remains a vital platform for showcasing the incredible women reshaping the future of the SaaS industry, offering its audience invaluable insights and inspiration.

Listen

New episodes of SheSaaS Unplugged are released monthly and can be streamed on Apple Podcasts and Spotify.