Leisure · TV presenter

From BBC Two to a podcast of its own.

Robbie Cumming's Canal Boat Diaries already had a loyal TV audience. The podcast takes them behind the scenes.

#1in Leisure on Apple Podcasts

Robbie Cumming's Canal Boat Podcast podcast cover art
Client
Robbie Cumming
Services
DevelopmentProductionGrowth
Format
AudioOn location
Release
Series
The challenge

Loved on telly. Unknown as a podcast.

A behind-the-scenes look at making Canal Boat Diaries, for boaters and land-dwellers alike. The job was to make it feel like part of the TV series, not a spin-off.

How we built it

Built on a brand people already love.

01

More of what they love

More of the show fans love, in a new medium they can take anywhere.

02

Capture the canals

Recorded on location, so listeners hear the canal, not a studio.

03

Go behind the scenes

Running alongside the TV series, taking fans deeper into how the show is made and Robbie’s life on the water.

What it needed

Three things the show needed.

Behind the scenes

An exclusive look at the TV show.

For everyone

Boaters and land-dwellers alike.

Part of the series

Not a spin-off.

Results

What it delivered.

#1

Leisure on Apple Podcasts

147,000+

Listeners

Have a listen
EP 26 · 28:19

Falling in and Meeting Timothy Spall

Falling in, meeting Timothy Spall and the fire scare the TV cameras never showed.

0:0028:19
EP 19 · 11:20

Going Through a Lock

Real-time canal life at Cosgrove Lock: the gates, the paddles and rushing water.

0:0011:20

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