From BBC 2 to chart-topping podcast
Overview
Robbie Cumming wanted to take listeners deeper into life on the canals. Not just the finished TV series, but the reality behind it. The quiet moments, the challenges, and the stories that never make it to screen.
The goal was to create something that felt personal, immersive, and true to his world.
Brand
The podcast needed to feel like a natural extension of Canal Boat Diaries.
We aligned the visual identity with the television series, using familiar typography and artwork to maintain instant recognition. The sound design used Robbie’s existing theme and carefully structured audio to create continuity between formats.
The result feels recognisable, cohesive, and unmistakably his.
Production
Recording often takes place in unpredictable environments, so clarity and consistency were critical.
We built a flexible production workflow that captures clean, controlled audio while preserving the atmosphere of life on the waterways. Editing focuses on pacing and structure, ensuring every episode feels natural and engaging.
Listeners feel closer to the experience, not just the story.
Promotion
The podcast was positioned as a direct companion to the BBC Two series.
We supported release timing alongside the television broadcast and created short-form content to extend its reach across Robbie’s existing audience. This strengthened continuity between platforms and brought new listeners into the podcast.
The show quickly gained traction beyond its core audience.
Outcome
The podcast reached #1 in the Leisure category on Apple Podcasts.
It has become a core part of Robbie’s storytelling, extending the Canal Boat Diaries world and giving audiences a deeper connection to life on the water.
Listen
Available on Apple Podcasts and Spotify.
